Video Podcasts on Spotify
October 6, 2021

Say hello to Ads by Anchor

Introducing the future of Anchor's monetization tools—flexible options for the evolving podcaster

You put a lot of hard work into your podcast, and you should be rewarded for your success. Ads by Anchor is a simple way for you to earn without creating unwanted noise for your listeners. We offer three flexible options, depending on what works best for you and your audience. Some options let you deliver ads in your own voice—the one your listeners already know and love—while others open up the mic to different brands and streamline your workload. Ads by Anchor empowers you to spend more time creating, and less time worrying about monetization. No matter where you are in your podcasting journey, rest assured you’ll have options that grow with you and your show. Let’s dive into the details. 


How it works: 1. Sign up. To get started, let us know you're interested by answering a few questions. 2. Upload on Anchor. Once approved, click 'New episode' and 'Quick upload' to add a video file. 3. View on Spotify. Once it's published, your video episode will live directly in your Spotify catalog.

First up, Ambassador ads: Get paid to spread the word about Anchor

Creators with 50+ listeners are eligible for Ambassador ads. This option lets you earn money by spreading the word about Anchor on their podcast. But we want to hear it from your own voice: Talk to your audience the way you normally would, and tell them what you like about us. Think of it less like an ad, and more like a conversation about Anchor between you and your fans. Ambassador ads are our evolution of Anchor Sponsorships, now with more specific offerings to fit the needs of growing creators.


Next, there are Automated ads—powered by the Spotify Audience Network

Looking for a simple but impactful way to monetize your podcast? Automated ads might be a good match. This option is powered by the Spotify Audience Network, which helps you fill ad slots in your podcast with ads from top brands. They’ll be automatically inserted and ready to go - meanwhile, you can focus more on just creating. And because these ads are powered by the Spotify Audience Network, they give you exposure to a wide variety of advertisers and more campaigns than ever. 


Join Automated ads waitlist



And finally, Premium sponsorships: Partner with top brands

For select creators with a higher level of listener engagement, there’s Premium sponsorships. First, we’ll pair you up with brands who want to appear on your show. From there, you have the freedom to choose which ones you want to read on your podcast. These kinds of ads really let you keep growing your unique voice, and give you ownership over how your content sounds from start to finish. Plus, reading Premium sponsorships in your own voice will make your audience (almost) forget they’re listening to an ad. Premium sponsorships are also built on the previous Anchor Sponsorships technology. Curious how this option gets unlocked for you? A member of the Anchor team will reach out if you qualify. 


With Ads by Anchor, podcast monetization is within reach for more creators than ever, with more ways to get rewarded for the time, energy, and effort you put in.

Learn more

While Ads by Anchor is available only in the U.S. to begin with, we'll have more to share regarding options for international creators next year.

Learn more: Updates