The data to help you grow your show

From completion rates to favorite genres, we’ve put together everything you need to know about your audience’s listening trends—and how you can use them to level up your podcast.
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REACH

reach
INSIGHT 01

Did you know that Gen Z's podcast discovery is growing at more than twice the rate of other age groups?

PUBLISHED:
September 2022
reach
INSIGHT 02

Even the smallest podcasts often have listeners from around the world.

PUBLISHED:
September 2022
reach
INSIGHT 03

While Comedy is the most popular genre globally, the other fan favorite genres vary widely across regions.

PUBLISHED:
September 2022
reach
INSIGHT 04

Your fans have a more complex listening palette than you may think.

PUBLISHED:
September 2022

engagement

engagement
INSIGHT 01

In a world of short attention spans, you might be surprised at how long podcast fans will listen.

PUBLISHED:
September 2022
engagement
INSIGHT 02

Fans who follow your podcast will listen to 4X the number of episodes. 

PUBLISHED:
September 2022
engagement
INSIGHT 03

Stick with it. The biggest growth happens for your podcast during the first four months.

PUBLISHED:
September 2022
At Spotify, our Fan Study helps music artists uncover insights about how fans listen all over the world. We’re excited to bring those same tools and resources to our first-ever podcast edition—helping creators better understand fans and trends on Spotify to make more informed decisions.
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METHODOLOGY & DISCLAIMERS

reach
INSIGHT 01
We looked at the percent change from the average number of podcast shows discovered from April 1st to June 30th of 2021 to the number of podcast shows discovered from April 1st to June 30th of 2022 for each age group.
reach
INSIGHT 02
We looked at podcast shows with up to 100 listeners from April 1st to June 30th of 2022.
reach
INSIGHT 03
We looked at the relative popularity of podcast genres in each global region based on listening hours from April 1st to June 30th of 2022.
reach
INSIGHT 04
We looked at the audience overlap between podcast genres based on a random sample of 3M podcast listeners from April 1st to June 30th of 2022.
engagement
INSIGHT 01
We looked at to what extent listeners listen to the entirety of a podcast episode as well as the episode's average duration by genre from April 1st to June 30th of 2022.
engagement
INSIGHT 02
We looked at average podcast episode consumption of followers versus non-followers from April 1st to June 30th of 2022.
engagement
INSIGHT 03
We looked at average listener size based on podcast show maturity from April 1st to June 30th of 2022.
All insights are based on data that looks at consumption of all podcast shows hosted on Spotify (excluding Spotify Original & Exclusive content) from April 1st to June 30th of 2022.