Some of the topics are listener-submitted, which is one of the many smart ways that the hosts engage their audience, and some of the topics are driven by their own wild curiosity. Before getting into their two headlining stories of the week, Ashley and Kristy will often chat about what’s new in their lives, and fittingly so, their daily antics are pretty weird, too!

The podcasters have also expertly strategized their social channels as a way to add more value to their listeners. By making original memes, posting images that are relevant to the show’s topics for those who want to go down a deeper rabbit hole, and sharing behind-the-scenes photos—these extra efforts help to build a dedicated community and keep their podcast top-of-mind.

The co-hosts just hit their third year of podcasting (97 episodes and counting!) and to mark the anniversary, we talked with them about their podcasting experience and what they’ve learned along the way.